Using Facebook to Market to Millions

Why Facebook Pages?

I believe that Facebook Pages is a very important tool because it
allows people to become Fans of your work. This is a great marketing
stream because once a person is a Fan then as you add information to
your
Page it will show up in all of the Fan’s newsfeed (what you see when
you log in to FB). This has a viral marketing effect because as people
see stuff about you on their friends’ feeds then they will become
interested in your work because people that they trust are Fans.

Get Started:

http://www.facebook.com/pages/create.php

This will walk you through creating your Page for your business on Facebook.

Here Is My Subtlevox Photography Page:
http://www.facebook.com/pages/Woodstock-ON/Subtlevox-Photography/6704301187

Other Features
I have added couple of features to the photo business Page such as:

• a feed of my blog in the Notes section. Keeps the Page dynamic and therefore showing up on the Fans’ Newsfeed pages
• Big Photo – A photographer needs to show off pictures well.
• Videos- people have enjoyed seeing videos of a shoot or a video made from all of the frames shot in a day (credit Chase Jarvis)

Invite People to Become a Fan
Once you have the basic
information in place you can invite people to
become a Fan. For Subtlevox Photography I contacted all of the high
school and college students
that I know (I used to be a camp director so I worked with some
amazing students) and invited them to become Fans. This will work
great for me to help develop my Senior Portrait
business. Senior Portraits are more of an American phenomena and I am
trying to bring it to a Canadian market. Senior Portraits replace the
stuffy cap-and-gown graduation pictures with shots of the grad looking
relaxed and taking their best possible picture… the opposite of the school gym
assembly line pictures that we are used to in Canada.

Make your clients look good
celebrate their successes . host a Rotary exchange student. becoming president of their professional association. Eg. Free Senior portrait winners

In Their Own Words

Turns out that Facebook has written their own guide called Best Practices for Pages.

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If you are interested in more ways that your company or organization
can benefit from the new “social” aspects of marketing on the internet
please contact us to arrange for a quote. You can improve your marketing effectiveness in a few simple steps.